For years we used robots.txt to talk to search engines. Now there is a new one, built for the AI era: the llms.txt. It is simple, but it can change how AI understands your brand.
What llms.txt is
It is a text file you place at the root of your site that clearly summarizes what content you have and how to navigate it. Instead of forcing AI to interpret your whole site, you hand it a tidy map of what matters.
What it does
AI models have a context limit and do not always read your entire site. A good llms.txt makes it easier for them to find your key pages, understand your offer and cite you accurately. It is helping them understand you, instead of hoping they guess.
What to include
- A short description of your brand and what you offer.
- Links to your most important pages, each with one line of context.
- Useful resources: documentation, guides, FAQs.
It is hygiene, not magic
llms.txt does not guarantee AI will recommend you, just as robots.txt never guaranteed the top spot on Google. It is one piece of an AI visibility strategy: clear content, consistent signals and a site that is easy for machines to read.
How to start
A basic llms.txt takes little time. The hard part is deciding what to prioritize and keeping it current. If you want us to review your site and your AI presence, get in touch or explore the platform.