When an AI assistant recommends one brand and not another, it is not random. There are factors that tip the balance, and almost all can be worked on.
What weighs in the decision
- Relevance: how well your brand fits the specific question.
- Frequency: how much you are mentioned online in that context.
- Trust: the authority of the sources that talk about you.
- Clarity: how easy it is to understand what you offer.
- Reputation: the tone of reviews and mentions.
Why being good is not enough
You can have the best product and still not be recommended, if AI has no clear, trustworthy material to justify it. You have to give it reasons.
How to influence it
By working those factors consistently: useful content, trusted signals and a coherent presence. That is the heart of GEO, which is why it pays to measure your share of voice.
The first step
We show why AI recommends others and not you today, and what to change. See the platform or write to us on contact.