For years, Google was a list of links. With Gemini built into search, it now also answers with AI-generated summaries. For your brand, that changes the game.
From ten links to an AI summary
When Google shows a generated answer above the results, many users no longer scroll to the links. If AI does not mention you in that summary, you lose visibility even if you rank well.
What influences appearing
- Clear content Google can summarize and attribute.
- Authority and consistency of your information.
- Structured data that helps it understand your pages.
SEO and GEO, together
Here SEO and GEO meet: ranking still matters, but now you also have to be inside the AI summary. It is not either-or, it is both.
How to prepare
Measure how Google’s AI treats you today and where competitors beat you. See the platform or write to us on contact.