GEO is new, so almost everyone makes the same mistakes at first. Knowing them saves time and budget. Here are the most common ones.
1. Optimizing without measuring
Changing things without knowing how AI sees you today is shooting blind. First measure share of voice and gaps; then act.
2. Watching a single engine
Focusing only on ChatGPT and forgetting Gemini, Claude or Perplexity leaves whole markets uncovered. Each engine answers differently.
3. Stuffing keywords
AI does not reward repetition, it rewards usefulness. Inflated content costs credibility and does not get cited.
4. Content that only talks about you
If your pages do not answer the customer’s real questions, AI does not use them. Write for questions, not brochures.
5. Ignoring reputation
Reviews and mentions carry weight. One repeated bad signal can keep you out of recommendations even with a great product.
How to avoid them
The common pattern is skipping the diagnosis. Measure, prioritize and work continuously. See the platform or request your analysis on contact.