All about how AI picks brands

GEO & AEO Common GEO mistakes that hold your brand back The mistakes brands repeat when working on AI visibility, and how to avoid them. Read → GEO & AEO What is GEO and why it changes the marketing rules Generative engine optimization decides whether AI recommends your brand. Here is what it is, how it works and… Read → GEO & AEO Local GEO: how to show up in your city’s AI answers AI also recommends local businesses. How to get named when someone searches in your area. Read → GEO & AEO GEO, SEO and AEO: the new visibility explained Three acronyms, three different moments in how people find you. Here is what changes between SEO, AEO and… Read → AI engines How Perplexity works and why it matters for your brand Perplexity answers by citing sources in real time. What makes it different and how it shapes your visibility. Read → GEO & AEO What the llms.txt file is and why your site needs it A simple file that tells AI what your site contains and how to read it. What llms.txt is,… Read → AI engines Gemini and Google Search: what changes for your visibility Google brings AI into search with Gemini. What it means for your brand and how to prepare. Read → AI engines How to get ChatGPT to recommend your business More and more customers ask ChatGPT for recommendations. Here is what influences whether your brand shows up, and… Read → Case studies How an online store gained AI visibility in its category A representative journey of how an online store became recommended by AI in its niche. Read → AI engines ChatGPT, Gemini, Claude and Perplexity: where your brand appears Every AI engine answers differently and recommends differently. Why you should look at all of them, not just… Read → Case studies From negative mentions to a clean reputation in AI When AI repeats something inaccurate about your brand, it costs sales. A representative case of how it gets… Read → Case studies From invisible to top 3 in AI answers: a typical case How a brand that appeared in no AI answer ended up among the three recommended. A representative journey. Read → Strategy Negative mentions in AI: how to detect and fix them AI can repeat wrong or negative information about your brand. How to find it and what to do. Read → Case studies How a brand multiplied its AI mentions market by market AI answers differently in each country and language. A representative case of growing mentions by measuring market by… Read → Strategy How AI assistants choose brands (and how to influence it) What weighs when AI decides which brand to recommend, and what you can do to tip the balance. Read → Strategy Why your brand does not appear in AI (and how to fix it) The most common reasons AI does not mention your brand, and what to do about each one. Read → Strategy AI and B2B decisions: your buyer already asked AI In B2B, research starts before they talk to you, increasingly with an AI. What it means for your… Read → Strategy Share of voice in AI: how to measure it against competitors How much space you take in AI answers versus your rivals. What share of voice is and why… Read → Guides Structured data (schema) for AI visibility: a guide Schema helps AI understand your pages. What it is, which types to use and how it supports your… Read → Strategy From the Google click to the AI answer: how buying decisions change The way we search changed, and so did the buying decision. What it means to move from the… Read → Guides Reviews and reputation: how they shape what AI says AI reads what others say about you. How reviews and reputation shape your recommendations. Read → Guides How to optimize your site so AI cites you: a practical guide Concrete steps to make your site easy for AI to understand and cite. A clear guide, no jargon. Read → Guides AI visibility checklist: 10 points to review today A practical list to assess your AI presence and spot what to improve first. Read → Guides Citable content: how to write so AI recommends you Not all content helps AI cite you. How to write pieces that models want to use in their… Read →